Premium Land Now Selling at Waterfront Destination on NSW South Coast

The Waterfront, Shell Cove – developed by Frasers Property Australia and Shellharbour City Council – is offering a limited boutique collection of land lots that will be ready to build on in 2024.

Ranging in size from 450sqm to 531sqm, the lots include coastal, beachfront and harbourfront positions.

A limited collection of lots is now selling at The Waterfront, Shell Cove.

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Rare chance to buy and build

Known for its beautiful beaches, bushland and laid-back lifestyle, this coastal pocket of NSW has a scarcity of land that can be developed, making The Waterfront a unique opportunity.

“It’s not like you can come back and say, ‘Oh well in a few years’ time there will be more of that land’, as there simply isn’t’,” says Dino Carulli, Sales and Marketing Director at Frasers Property Australia .

“It’s not often you get a spot where you can walk one way to a harbour, and in a matter of metres, the other way to the beach.”

Carulli says buyers can work with an architect to create a bespoke home design, or they can opt for a house and land package created in conjunction with some of NSW’s best builders.

“It’s not like typically buying land, where you have to wait two or three years after registration. Here you can build in 2024 as soon as you’ve got council approval,” he added.

The Waterfront has the rare combination of proximity to the beach and the harbour.

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A coveted cove

Located 90km from southern Sydney, Shell Cove offers the opportunity to live an idyllic coastal lifestyle while being within reach of major cities, says PropTrack senior economist Eleanor Creagh.

“It’s certainly in close proximity to Wollongong [22km]and it’s commutable to Sydney, with the upside of living outside of a city center among the beautiful beach scenery,” she says.

“For buyers able to do some hybrid working, living in Shell Cove could suit that. It could also suit people looking to downsize.”

Shell Cove is connected to Sydney via train from Shellharbour Junction Station, or via car on the M1 highway. To get to Brisbane and Melbourne, Shellharbour Airport operates direct flights.

Whether boating, swimming, dining or shopping, Shell Cove offers a range of lifestyle amenities.

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Harborside hub

The land lots are located within walking distance of the Shell Cove town center, which incorporates shopping facilities, restaurants, and coffee shops.

“It’s really designed around being a car-less community and that’s part of the attraction. People get exercise and they get the beautiful scenery as they walk to and from the shops or restaurants,” Carulli says.

He added that a brand-new Crowne Plaza hotel in Shell Cove is expected to be completed in 2025, which will bring more premium amenities to the area.

Boating enthusiasts will appreciate the Shellharbour Marina, home to 270 berths, while golfers will enjoy the proximity to The Links, Shell Cove’s 18-hole course.

A kid’s beach, playgrounds, boardwalks and recreation areas are also all part of the masterplanned community.

Beachfront lots are available in The Waterfront’s limited land release.

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High-demand location

Shell Cove has attracted a broad demographic of buyers, says Carulli, ranging from young families to downsizers.

“It’s also been really attractive to people wanting to trade up from their existing home into something newer and a bit more prestigious, and maybe closer to the beach and a harbour,” he says.

“We’re getting a variety of age groups interested, and lots of children are going to be raised locally.”

He adds that there is high demand for rentals in Shell Cove but few properties to choose from, making it “quite attractive” to investors.

PropTrack data shows the median weekly rent in Shell Cove was $800 per week for 12 months to January 2024, up 6.7%.

Prices for land at The Waterfront, Shell Cove start from $1.65 million for coastal-facing lots, $2.3 million for beachfront lots, and $3 million for harborfront lots.